Saturday, May 19, 2012

Derrick Ng dot Com

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Five Ways To Make Your Web Writing Clear

Posted by Derrick On May - 21 - 2009

Writing for the Web can be difficult in many ways. Readers want their information quickly, and they want it, by and large, in bite-sized morsels rather than long, buffet type spreads. This can make the art of being clear even more difficult than it might be in other mediums.

If you write for the Web and have struggled with clarity, here are five tips to keep you on the right track, and make sure you don’t lose your audience in between the lines.

#1. Keep It Simple. This one is often easier to say than to do. But it is probably the most important aspect of writing clearly for the Web. If you’re a writer, chances are you love the English language. You probably read three or four novels a month (at least) and love to spin beautiful, melodious phrases that make the mundane special. That makes the ordinary sound magnificent. You love to use words that will send the average reader scratching their head, looking for context clues, or running for the dictionary. If this describes you, it’s time to bring it back down to earth.

#2. Keep It Moving. As was pointed out, readers on the Web are constantly looking for the next page. They want to keep moving, so your writing must do the same or you’ll lose them. If you have something to say, say it directly. Don’t take the long way around, through the roses and around the koi pond in the back. Just go straight there and back.

#3. Use All The Tools At Your Disposal. This means pictures, video, clip art, links, and so on. If you have a picture you need your audience to imagine, by all means-show them the picture! If you have a website you want them to visit, give them a link. This is what the internet is about. It’s a multimedia experience and should be used as such.

#4. Repetition Is Your Friend. Of course, no one wants to read the same thing over and over again. Of course no one wants to read the same thing over and over again. See? But still, it doesn’t hurt to repeat the key concepts in your writing a few times to make sure they hit the mark. This is frowned upon in so-called “higher writing” as using a sledgehammer when you should be using an artist’s brush, but the Web calls for cruder tools. Don’t be afraid to use them.

#5. Put It Another Way. When you write a piece, read it over. Let’s say you used an example or two along the way to illustrate your point. Think about what percentage of your audience is likely to understand your point by way of your example. If it’s not close to 100%, think about using a second example. It can’t hurt, and you can be more confident in the percentage of your audience you’ll reach.

Writing for the Web isn’t always easy, but reading what you’ve written should be. Put these five tips to use in your writing, and you can be sure no reader will ever slip away from your website scratching their heads and looking for the dictionary.

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6 Twitter Tips to Get Your Blog Buzzing

Posted by Derrick On May - 20 - 2009

Twitter ( www.twitter.com ) is a social networking tool that is attracting new members daily. Twitter is free, quick and necessary for your blogging success. Short messages (called “tweets”) are sent to your followers when you choose to send them.

I use Twitter to promote my blogs and to find other people who share my interests. I have used Twitter to revive dead blogs and to jumpstart new ones. You can’t beat Twitter when it comes to getting instant traffic to your blog (when you use it right).

 

Here are 6 tips to get your blog busy:

 

1. Connect and network with others that share your interests. This can help with link exchanges or getting traffic for your blog. Use the “search” feature and find others that are tweeting about things that interest you or are relevant to your blog topic. Follow them and they will most likely follow you back. (I spend about 20 minutes a day searching for and following people.)

 

2. Be unique and give value to the Twitter community. Let your personality show in what you say, and also let it show in your blog. You also need to be careful of what you tweet – one tweet rattled off in anger can truly damage your reputation and make you lose followers.

 

3. Promote your Twitter link. Many people use Twitter, so simply put your link in email signatures and in forum signatures – your list of followers will grow quickly. I have found that putting a Twitter link in your forum signature and then giving informative posts in a forum will guarantee people will follow you.

 

4. Be consistent with your tweets, but not too chatty. I make sure I send out tweets at least a few times a week – less on weekends, more during the week – and I don’t get too talkative. I want people to look forward to my tweets, not groan when they see I have said something new.

 

5. Ask good questions. Asking a thought-provoking or controversial question with a link to your blog is a great way to get people to participate. Make sure you suggest in your tweet that people answer the question by making a comment on your blog. If you have a poll, send a tweet announcing the results – along with another link to your blog.

 

6. Be generous when you tweet. Become an asset to the Twitter community. Along with promoting your blog, make sure you participate in the other activity going on by answering questions and commenting on other blogs. I always answer any replies I have to something I post. I also ask questions or congratulate people when their tweets warrant it. It helps me be a welcome addition to the Twitter community.

 

Twitter is a great tool that can produce fast results when used properly – so get started now!

You may want to follow me on twitter !

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What Is Affiliate Marketing ?

Posted by sabrina On May - 14 - 2009

150x150 Affiliate marketing is an Internet-based form of marketing involving three parties:

 

1. A merchant/product seller
2. An affiliate of the merchant
3. The customer

 

The role of the affiliate marketer is to act as ‘middle man’ between the customer and the merchant by ‘preselling’ that potential customer on the merchant’s product before referring him to the merchant’s web site.

 

Affiliate marketing can also be viewed as a form of advertising and traffic generation. Typically, the affiliate uses his own (or another) web site in order to drive traffic to the merchant’s web site.
So, what’s the benefit in all of this to the affiliate?

 

Affiliates get paid commissions for their referrals. Any time an affiliate sends a paying customer through his affiliate link, he earns a commission in the form of a percentage of the sale.

 

For example, let’s say you referred a customer to a merchant’s web site and that customer purchased a $150 product on which you earn a 50% commission per sale. You would make a profit of $75, plus or minus any expenses you laid out on advertising.

 

How does affiliate marketing benefit the customer?

 

Some people dislike the idea of affiliate marketing because they are averse to the idea of a stranger earning a profit off the purchase. However, when done correctly, affiliate marketing benefits the customer in several ways and the affiliate’s commission is well deserved.

 

First, an affiliate can introduce a potential customer to solutions he might not have discovered on his own.

 

Second, the affiliate often provides an extra layer of information to the potential customer, which helps ease the buying process.

 

Lastly, some affiliates are able to work out exclusive deals with their affiliated merchants, allowing them to pass discounts along to their customers.

 

The most important thing to know about affiliate marketing, however, is that it can form the basis of a very rewarding and successful home-based Internet business. So, if you like the idea of becoming an affiliate, continue to explore the subject. It just might be the business opportunity you’ve been waiting for!

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Search Engine Methodology

Posted by Derrick On May - 5 - 2009

searchenginelogoWhat’s in a Search Engine?

To effectively optimize for search engines and to better understand
what’s really happening, there is value in knowing how modern search
algorithms work. This article will walk through the creation of a
hypothetical search engine, and will show how this impacts search
engine optimization.

 

Step One: Make a List of URLs and Crawl Them

Before anything can be done, a list of URLs needs to be retrieved to
initially crawl. The most popular option for this is to load the URLs in
the DMOZ database. These aren’t the only sites that will be crawled.
The pages linked to by sites in the DMOZ directory are also crawled
since the crawler follows the links. It certainly helps to be in DMOZ,
especially if you don’t have enough links from other sites to be sure
that you’ll be sufficiently crawled.
Now, a group of computers are set up to download all of the pages on
the list. These are called the “crawlers.” They will also look at the links
on those pages, and crawl those URLs as well (the crawlers will
continue following links until their hard drives are full).

 

Step Two: Analyze the Pages
The crawlers now go through each page and look at their content.
First, the crawler makes a table with every unique word on the page.
It gives “points” to each word based on how many times it’s used on
the page, and words in bold, in the title, in meta tags, or in headers
are given extra points.

 

Word         Points
shoes               145
athletic           78
sneakers        34
sandals           12


        
This means that you should use the most important words more often
in your text. However, using a word too often will mark your page as
being spam, which will cause the crawler to delete your site from its
database.

 

It then creates a percentage of the frequency of each term:

Word      Points      Percentage
shoes           145           5.80%
athletic      78             3.12%

sneakers   34              1.36%
sandals      12               0.48%

 

Usually, the percentages are stored in the database and not the actual
points, though longer pages may be given a slight advantage later on.
As a result, adding a lot of unnecessary text that uses one term a lot
will raise your percentage for that term, but will also lower the
percentage for other terms.

 

More advanced engines will also cross-reference each word to other
major words based on where they are relative to each other. (Words
appearing next to each other are given more points here.) So, for example:

 

Word           shoes      athletic      sneakers      sandals
shoes                -                20                    12                  7
athletic           20               -                      11                  4
sneakers         12             11                      -                     5
sandals             7               4                       5                   -

 

As a result, the placement of words relative to each other does matter.
This is why targeting phrases is usually better than targeting a variety
of single words.

 

Calculate Link Popularity
The crawlers now take their lists of the URLs that each page links to
and combine them. So for each page there is now a list of the links on
it, as well as the text of each link. The list is then reversed, so that
instead of showing the links on each page, it shows for each page the
sites that link to it.

 

Some search engines stop here and simply store the number of links
pointing to a given page, but Google takes it a little further.
For every page in its database, Google gives it “points” based on how
many links are going to it–just like any other search engine. Then, it
re-calculates the number of links pointing to each page, but gives
more points to links that had a higher point-value themselves in the
first count. It then repeats the process about 100 times, each time
making the points more accurate. So:

 

1. Points are assigned based on the number of links going to a
page.

 

2. Points are calculated again, but pages get more points if the
links going to a page had more points in the last step. (Because
Yahoo! had a lot of links going to it in the first step, a link from
Yahoo! would now be more valuable.)

 

3. The original point values are thrown out and are replaced with
the points just calculated. Now, the points are re-calculated
again, this time considering the points from Step 2 instead of
Step 3. This is repeated approximately 100 times, and every
time the points become more accurate (because it considers
further down the line where links are coming from).

 

Now, Google takes the point values–which could be extraordinarily
large–and converts them to a PageRank, which is on a scale of 0 to
10. However, it does not simply convert, for example, 1,000 to 1 and
2,000 to 2. The scale is logarithmic, which means that higher
PageRanks require much more points.

 

Webmaster Goodies has an approximation of what the ranges most
likely are–look at the first three columns. The actual ranges aren’t
available to the public, but the ranges on that site are believed to be
fairly close. Obviously, a logarithmic scale makes a difference: PR1
requires 6 to 30 “points,” while PR10 requires more than 25 million
points.

 

Now What ?

 

Search engines put the databases into a specialized format, and then
write the search software.

 

When a search is made, every site containing the relevant terms is
pulled up. The ranking is based on a combination of the points for each
relevant term, the site’s link popularity (PageRank), and other smaller
factors. Each engine weighs these differently.

 

You should now have a better understanding of what’s happening
under the hood of the search engine, and this should help in
optimizing your pages as well.

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Surefire Ways To Increase Your Website Traffic

Posted by Derrick On April - 5 - 2009

Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic.

 

So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic.

 

If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday.

 

Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday.

 

To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

 

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic.

You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

 

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

 

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

 

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

 

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

 

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

 

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

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The Life Of An Affiliate Marketer

Posted by Derrick On March - 23 - 2009

Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.

So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this…

Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.

The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.

That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program.

Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future.

There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too.

The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.

To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too.

In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss things on how to best promote their products.

There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead
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PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS “CLICK”

Posted by Derrick On March - 15 - 2009

PPC stands for Pay Per Click – a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services – the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the ‘landing pages’ for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:

· Get launched immediately. PPC advertisements are implemented very quickly – they can go ‘online’ within an hour after winning the bid and paying for it.

· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer – those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.

· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive – the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right – a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program – if you spend more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

· Discount offers
· Testimonials
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials or sample offers
· Freebies
· Reverse psychology
· Major benefits (“Lose weight”)
· Direct instructions (“Click here”)

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple – designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investmentPage copy protected against web site content infringement by Copyscape

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Watch out for MLM business opportunities

Posted by Derrick On March - 14 - 2009

Any MLM business opportunity worth considering will either have a track record that you can investigate and evaluate or it will have a clear statement of the plan, the potential, and the up-front costs.

Before investing any time or money in a specific MLM business opportunity, there are some questions you should consider first.

How long has the business opportunity been in business? Before investing time and money in marketing an MLM business opportunity, it is important to determine how long it has been operating.

If it is a new concept that has not been proven in the marketplace, you have no assurance that it will even work.

Does the company have a fixed address and phone number? This may seem obvious to you, but the fact is, thousands of companies operate with nothing more than a website and an email address.

Many of them are here today and gone tomorrow. Make sure the business you intend to deal with has a fixed address, physical location, and established phone number.

Does the MLM business opportunity have some successful members you can talk to? Most business opportunities will show you testimonials. But these are often untrustworthy.

They could even be completely fabricated. Ask the owner of the business for names of real people you can talk to. Call them on the telephone and ask them to share their experiences with the program.

This will not only provide you with valuable first-hand information about the program, but it will give you a list of advisors who might be willing to help you along the way.

How much initial investment is required? In many cases a proven MLM business opportunity with a successful track record will involve some kind of initial investment.

You should not assume that a business opportunity that is free to join is a better investment. Usually a free-to-join business will involve other costs such as marketing and advertising fees. Just keep in mind that nobody gives away “opportunities” for free.

What you have to determine is whether a specific MLM business opportunity has a successful track record, is managed by honest people and offers you a realistic chance of actually making some money.These are the things you must weigh against the entry costs.

What is the realistic income potential of the business? Have a careful look at the numbers and projections provided by the business opportunity. Then talk with actual members who are using the program to determine if they have been able to turn those numbers into reality.

Are there extra fees such as yearly or monthly subscription fees, shipping costs, or minimum purchase requirements? Make sure to get a detailed list of all the fees involved in operating the new business. These things may not seem significant now, but they can easily eat into your profits later.

How much control of your new business will you have? Be clear on who owns the business, and who controls the way it is developed and marketed. You may want to diversify your product offerings in order to avoid being at the mercy of a “head office.

The MLM business opportunity should require low initial investment and have high profit potential both in the short term and in the long term. It should allow you to build a profitable business of your own that will be a source of income far into the future.

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Come and take the home-based MLM business opportunity ride

Posted by Derrick On March - 12 - 2009

Is it possible to enter into a home-based MLM business opportunity over the Internet? Why not? The “yes” will answer you right in front of your face. Everything is possible with the participation of Internet especially in the modern business transactions.

But is home-based MLM business opportunity feasible and profitable? How can one succeed in this kind of business?

Are you ready to take a ride into the four-step procedures toward a successful home-based MLM business?

Here they are:

Step number 1. Recruit First

Why do you have to recruit first instead of doing other things?

Home-based MLM business opportunities are network marketing. It is composed of uplines and downlines.

Uplines are independent representatives who recruit another independent representative which they will use in the direct selling of goods and services to customers. Put simply, the recruiter is the upline. They get their commission on the sales of the other independent representatives.
 
On the other hand, the recruited independent representatives are the downlines. Home-based MLM business opportunity is a commission-based joint effort of uplines and downlines.
 
That is the main reason why both uplines and downlines must work together. Without the other, the whole business force will be paralyzed. It will not function.

What does this mean? Both parties share the same level of importance or significance to the group. Try to imagine a home-based MLM business opportunity without uplines and downlines? It does not seem right, isn’t it? You’re going to have these four (4) “NO”:

If you do not have recruited independent representatives or if they are not working effectively, there will be no income, no consumption of products and services, no one to market the products and services and no one will cater the customers.

Step number 2. Maintain the minimum sales required.

Home-based MLM business opportunities are so simple yet requires careful analysis of the sales income. You have to be a mathematician on this part to be able to tally your expenses and revenues.

Everyday, independent representatives market the products and services. So make it a habit to tally the income entering everyday and the expenses leaving every hour.

Step number 3. Monitor the consumption of products and services.

Check your inventory. There is no further explanation needed as it is stated clearly enough. This simply means maintaining the minimum stock of products available to avoid having an empty or void stock.

Step number 4. Train your downlines regularly.

In every field, learning is always a requirement. Even if you are a teacher, you still need to study and learn.

The thing here is to have a constant training schedule for the downlines. Study shows that a well-instructed downline creates a big difference than the downline with stagnant information in mind.

Constant study really pays at the end. Some of the recommended topics are proper customer treatment, how to communicate effectively, business ethics, and everything that is needed to help them as well as your home-based MLM business.

If you have already taken into account all the procedures needed to have a successful home-based MLM business opportunity, you are now ready towards establishing that career path.

The formulas are already in your hands. All that is needed now is to get it into effect. The only thing missing to complete the home-based MLM business opportunity is you.Page copy protected against web site content infringement by Copyscape

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Top 3 Reasons for Affiliate Marketing Failure

Posted by Derrick On March - 10 - 2009

Can’t seem to catch a break with your affiliate marketing efforts? Spending too much money for too little return on investment?  Affiliate marketing can be as ‘easy’ as it looks from the outside, but you’ve got to focus on real, proven marketing tactics to make it work ‘big time’ for you.

Unfortunately, many people come to affiliate marketing with no idea what a truly successful affiliate marketing campaign should look like.

What you don’t know that you don’t know can hurt you!  So, let’s look at the top 3 reasons for affiliate marketing failure. If you’re having a rough time, I’ll bet you’re making at least one of these critical mistakes.

Mistake #1: Incomplete understanding of niche targeting

Have you ever asked yourself what it really means to target a niche? It’s not just about ‘widgets’ versus ‘blue cheap widgets.’  Key words can tell you a lot about the way a broad market breaks down into sub-markets, but they can’t give you the complete picture.

Niche targeting is as much about identifying the right *solutions* or products for the market as it is about identifying the market proper.

Any time you’re researching a niche, it is always a good idea to check out the top-selling books and magazines targeted towards that niche. What this will do is give you a better of idea about your market’s true needs and concerns.

Once you have this information, sit down and think about your ideal customer. What type of solution does he want?  Is your market looking for ‘fast’, ‘cheap’ and ‘easy’ solutions, or are they looking for something more comprehensive or of higher quality?

The answers to these questions matter. Think, for instance, about the difference between a casual golfer and a golfing fanatic. The latter is prone to buying almost anything you put in front of him, while the former isn’t going to invest as much in his hobby.

Each type of customer represents two different niches, even though they fall into the same market category.

 

Mistake #2: Slacking on your list-building efforts

New affiliates are often especially guilty of this. It’s really a matter of patience. There will be a period of effort where you’re building your list for the first time, and not seeing very much in the way of commissions.

This is the point where many people assume they must be doing something wrong, but that’s not the case. It is simply a matter of building momentum. Have patience and avoid the urge to stop midstream and change everything, as this only puts you further behind!

Mistake #3: Not devoting enough effort towards targeted traffic generation

Traffic generation takes time and consistent effort. Again, it is a case where momentum will be on your side once you’ve set it in motion. To do that, however, you have to do more than start one pay-per-click campaign here, and article campaign there.

You’ve got to have a plan of attack that includes daily action, and you must stick to that plan. Set aside time each day to write new articles and submit them to article directories.

Be on the lookout for a variety of potential advertising opportunities and jump on them right away. Speed, consistency and commitments are all key in this equation.

Last, but not least: keep learning! Successful affiliates invest in their own marketing education. There’s always something you can learn a bit more about, like copy writing or how to create a better-converting landing page.

Take your affiliate business seriously by focusing your effort, and you’ll be able to turn those past failures around in no time. Page copy protected against web site content infringement by Copyscape

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If you are looking for a business opportunity to start your own home based business, you should consider starting an Internet business. An Internet business is much easier to start and run than a traditional home based business, and the profit potential is far greater.

Don’t believe it? Consider the following…

Internet businesses, when done right, require very little startup capital. You can get away with a shoe-string budget in many cases. Web hosting is cheap and you can cut costs if you’ve the technical skill to build a site on your own.

 If you’ve got several hundred to a thousand to lay out, you can get in business online on an even grander scale with all the flashy graphics and technology you want, and even hire someone to set it all up for you.

No matter which approach you take, your monthly expenses center primarily around Internet access, web hosting, advertising and inventory. That’s it. You can go even cheaper than that, though, by cutting out inventory.

“What? Cut out inventory?”, I hear you ask. Yes, you can run an Internet business with no inventory. You can make a killing online with no product of your own.

How?

There is a type of Internet marketing called “affiliate marketing,” and it involves promoting other people’s products in exchange for a commission on the sales you generate.

Imagine this: you go into business as an affiliate for one of your favorite products. This could be anything from fishing lures, to DVDs to books. The retailer of these products handles all of the inventory, payment processing and shipping and customer service issues.

You simply collect your checks for referring paying customers to the retailer’s site. This may sound too good to be true, but it is a fact of life for may affiliate business owners.

Affiliate marketing is the absolute easiest type of Internet business for the average person to get started in, and it can pay off big time if you take it seriously. It’s a lot of fun, too, because you aren’t limited in the kinds of products you can promote. There are affiliate programs for virtually every kind of product and service under the sun, so you’re bound to find something you can both profit from and feel passionate about.

If this idea grabs your interest in the slightest, I highly recommend that you investigate the idea affiliate marketing further, and find yourself a good training program to get you started on the right foot.

Do your due diligence, and then take action. I guarantee you’ll like what you see, and you’ll find yourself the proud owner of a successful, home based Internet business sooner than you ever thought possible!

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